CRASH
Music Video
CRASH
Music Video · Chapter III
Role: Creative Director · Director · Editor · Cinematographer
Type: Self-Initiated Project
Client: Saint George (Music Artist)
Chapter III of the ongoing visual arc
Where Feed You moved through shadow and longing, and Green Flags found clarity in recognition, Crash goes further still — into the thrill of risking everything, and the moment right before it all goes wrong.
The visual world: a white race car tearing through a surreal, sun-drenched flower field, chased by low, tilted drone angles that never quite settle. On the ground, a different kind of collision — bruises, a split lip, the aftermath worn like proof you were really there. Shot entirely solo in front of a green screen, same method as Green Flags, pushed further.
Approach: AI-first production pipeline — Midjourney/Firefly for stills, Pika for animation, finished in Adobe Premiere Pro. One director. Full creative control.
Concept &
Creative Direction
Concept pillars:
· Speed as intimacy — the crash as the moment two things finally touch
· A flower field at the edge of a racetrack — beauty and danger occupying the same frame
· Vintage racing aesthetic (helmet, Sparco-style racing jacket) as period costume for a story that isn't really about racing
· AI-generated world-building (Midjourney/Firefly + Pika) — the white race car exists only in that world, never on set
· Practical injury effects, AI-composited — the aftermath worn on camera, not staged with makeup
· Analog film grain throughout — warmth over precision
Execution
The entire video was produced using:
· Sony Alpha 7III
· Greenscreen
· Racing helmet + vintage racing jacket (physical wardrobe)
· AI environments: Midjourney/Firefly + Pika
· AI-assisted compositing for practical/injury effects
· Adobe Premiere Pro for compositing and finishing
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