FEED YOU
Music Video
FEED YOU
Music Video
Role: Creative Director · Director · Editor · Cinematographer
Type: Self-Initiated Project
Client: Saint George (Music Artist)
"Feed You" is the debut single of a five-song story arc — and its visual identity had to carry that weight from the first frame. The concept: a cinematic world built around desire, emotional surrender, and the heat between two people who can't stay apart. With an analog look in 4:3, lit in deep reds and electric teal, expanded through AI-generated imagery — this project demanded a complete visual universe, not just a music video.
Key challenge: Delivering a coherent, atmospheric visual rollout under real production pressure — and maintaining creative intent when the circumstances forced complete improvisation.
Concept &
Creative Direction
The visual language of "Feed You" was built around tension between intimacy and restraint — the feeling of wanting something so completely it becomes its own kind of surrender.
Concept pillars:
• Deep reds and electric teal as the core palette — heat, desire, and the charged space between
• 4:3 aspect ratio as a deliberate reference to VHS and 90s MTV R&B — warmth, nostalgia, physical presence
• Analog film grain and halation for emotional texture over technical polish
• Liminal spaces and architectural light as environmental metaphor for longing and proximity
• AI-generated imagery (Midjourney + Runway ML) extending the visual world beyond what a one-person production could physically reach
• Still portraiture as the emotional anchor: presence over spectacle
Execution
The entire video was produced using:
• Sony Alpha 7iii
• One greenscreen
• A single key light
• A spot light for contour and depth
• A compact home-studio environment
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