FAYIM
Music Video & Visual Identity
Elia
Music Video
Role: Creative Director · Director · Editor · Cinematographer
Type: Client Project
Client: Fayim
Two videos. One visual world. The brief was to build a coherent visual identity for Berlin-based artist Fayim across two distinctly different sonic contexts — an intimate portrait film and an acoustic live session.
Key challenge: Building a cohesive visual identity across two productions — a released live session and a portrait film — while maintaining a consistent aesthetic language throughout.
"Elia" was conceived as a portrait — close, warm, slightly otherworldly. Deep red tones, strong contrast, and a vintage film aesthetic create an image that feels like a memory.
Pixel
Live performance
Role: Creative Director · Director · Editor · Cinematographer
Type: Client Project
Client: Fayim
"Pixel (Akustik)" shifts into a quieter register — natural light, lush location, an intimate live moment. The same visual sensitivity, a different emotional frequency.
Concept & Creative Direction
The visual approach was built around warmth, intimacy, and a strong sense of physical presence. Rather than treating the two videos as separate deliverables, I developed a shared visual logic that connects them:
A rich, saturated color palette anchored in earthy tones and warm light
Location and set design as narrative elements, not just backdrops Stillness as a visual statement — letting the artist's presence carry the frame Typography as part of the visual identity, not an afterthought.
Execution
Both productions were directed and shot using a Sony Alpha 7iii. Full production responsibility included concept development, lighting design, on-set direction, and post-production editing.
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